Intersectionality refers to the reality that each individual has multiple identities that intersect to make us who we are. It is also another form of way to allow one to express about oppression and privilege that overlaps. For instance, women suffer from both gender and racial discrimination in the society whether directly or indirectly. Toxic masculinity however are the set of norms associated with men that harm the society in particular men themselves or even women. For example; controlling, aggression and violence.
Intersectionality is useful in media and communication studies because it is an Analytical study that allows brining up and studying how the different identities of a person combine to create discrimination in society. It is important in media because it is easier to communicate and deliver the message of how powerful discrimination is in the lens of various social identities.
On the other hand, toxic masculinity has a great impact on social media and communication studies. Advertisement and media campaigns are useful to tackle toxic masculinity. Media is so powerful that It can display toxic masculine in two difference ways. One as a way to tackle the problem and second as a way to reveal that it is a normal thing in society. For instance, there is a video that reveals solutions for men to stop fighting women and start valuing her.
References:
‘Be a man’ – toxic masculinity, social media and VIOLENCE: Innovation unit: Creating impact – reducing inequalities – transforming systems. (2020, April 15). Retrieved February 12, 2021, from https://www.innovationunit.org/thoughts/be-a-man-toxic-masculinity-social-media-and-violence/
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